Tobacco Apology Ads Will Only Run In 13 Black Newspapers


A ruling has finally been made on the plan submitted by tobacco companies to place ads that apologize for misleading the public about the dangers of smoking.  Judge Gladys Kessler of the U.S. District Court said that the revised plan can go ahead. Only problem is that only 13 black newspapers were added to the new version of the plan.

Prior to this, Judge Kessler told the tobacco firms to revise the media buying plan after it was revealed by Target Market News in January that not one black media outlet had been included in the original plan, which had been approved by the U.S. Justice Dept. Following this discovery,  briefs highlighting the omission of black media were submitted to the court by The National Newspaper Publishers Association and The National Association of Black Owned Broadcasters.

Originally, the tobacco firms planned to place full-page ads in the Sunday editions and websites of 34 daily newspapers. There were also prime time ads planned to air on three television networks — ABC, CBS and NBC. No radio stations were included in the original or revised media plan. The ad buys would cost the tobacco firms approximately $40 million.

Judge Kessler sent t

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